All projects / Postal service
SendMyGold & SendMySilver
Three connected brands that take a local shop’s honest rates nationwide, by post.
Who it’s for
People anywhere in the UK who want to sell gold or silver without visiting a shop, backed by a real counter in Milton Keynes.
The challenge
Selling gold or silver by post asks a lot of trust from a stranger. The sites needed to answer every worry up front, and make a local shop’s honest rates available across the country.
What we built
SendMyGold and SendMySilver each cover the full journey: free insured pack requests, daily carat-by-carat rates calculated from the London spot price, a clear four-step process and published deductions. SendMyMetals ties the two together as the parent brand.
Highlights
- Free insured pack requests in about a minute
- Daily carat-by-carat rates from the London spot price
- A clear four-step journey from pack to payment
- Published deductions and free insured returns
- Shared trust signals across three connected brands
How we approached it
Built for a cautious audience, people who check. Every trust signal is out in the open: published rates, insured post both ways, free returns, and a real shop with real people.
Next step
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